Everyday neighbours turn to Nextdoor to ask questions and share recommendations for local businesses they love. Now more than ever, neighbours are more actively staying informed and connected to one another and the businesses in their community. Tap into these conversations using your monthly posts included as part of having claimed your Business Page. To help spark ideas for how to use your monthly posts to engage neighbours, check out these suggestions.
#1 Spark a conversation with a question
Why it works: People love sharing their opinion, so posing a question is a great way to get the conversation going. It’s also an effective way to learn more about the community you serve and what they’d like to see from you. Many businesses like to ask neighbours which types of content they would like to see more of. Asking neighbours to weigh in on content gives your business better insight into what to post and what neighbours are more likely to engage with.
#2 Show rather than tell with photos
Why it works: Photos are a powerful way to communicate who you are and what you have to offer. Capture neighbours’ attention with photos of your employees, products, completed projects, or customers. If relevant to your business, “Before” and “After” transformation photos showcase the quality and care your team puts into serving your customer. Use photos that showcase your skills, helping to build your businesses credibility.
#3 Share educational content to showcase expertise
Why it works: Business Posts are an effective way to position yourself as a helpful resource and expert in your space. The more that neighbours feel they can rely on your business for help no matter their need, the more likely they’ll be to think of you first the next time they need a business or service like yours. If you are a home services business, take time to understand neighbours’ needs and proactively share suggestions to solve their pain points, helping establish yourself as a reliable expert. Educational content like this also builds trust with local homeowners, who will see the business as a smart and helpful partner rather than someone trying to sell them something. For your next post, offer your services to be of assistance to homeowners by educating them on how to ensure safety, how to arrange for repairs, and address home repair concerns and needs.
#4 Invite neighbours to a virtual event
Why it works: Neighbours are yearning for social connection, especially after a year of isolation. Consider how you could bring your community together safely. Use a post to promote your event. Inviting neighbours to attend an educational event is a great way to build connections and establish your brand reputation, but it also gives your business the opportunity to showcase your expertise.
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